Following on from our previous review of cinema loyalty schemes, we continue to discover different memberships available for the discerning cinema-goer in the UK.

In Part One, we looked at how Odeon Limitless, Cineworld Unlimited and Curzon memberships compared, from a cost and benefits point of view. In Part Two, we are investigating both the Everyman and Picturehouse memberships, before looking at which scheme from the top 5 chains, is the best value for money.

And again, remember the most important factors for any cinema loyalty scheme is how often you will use it and if you can commit to just one cinema or cinema chain to make it worthwhile.

Beginning with Everyman Cinemas…

Everyman Cinemas are a small national chain with 21 luxury cinemas. For more information on the chain, what’s on or the location of your nearest Everyman cinema, our Everyman page has everything you need.

There are three tiers of membership available at Everyman:

  • Cost (EveryMan): £95 a year
  • Cost (EveryIcon): £25 a month / £300 a year
  • Cost (EveryWhere): £50 a month / £600 a year
  • Minimum membership: 12 months
  • Annual discount: None
  • How to sign up: At the cinema or via the Everyman website

What do you receive for your membership?

The first tier of membership, the “EveryMan” provides seven free tickets, invitations to exclusive members’ events throughout the year, as well as 10% discount on food and drink. One nice benefit is that Everyman members can also access Members’ Mondays; a two for one option when purchasing a ticket every Monday

The next tier up is the “EveryIcon” membership, which offers 24 free tickets, so not quite one a fortnight but very nearly. Just like the first tier benefits, the “EveryIcon” offers invitations to exclusive members’ events throughout the year, as well as 10% discount on food and drink. Plus access to Members’ Mondays; a two for one option on a Monday for you and a friend.

The “EveryWhere” membership is Everyman’s top tier of membership and consequently, quite a hit on the wallet. An eye watering £600 a year! However, this is based on 2 free tickets per film session, 25% discount on tickets for live and satellite broadcasts and the standard benefits offered in the two previous tiers of membership. So if you and a partner would separately purchase an unlimited membership then this could be seen at a more competitive £300 each. It is obviously more expensive than Cineworld and Odeon’s memberships however Everyman offers a luxury cinema experience which many prefer and happily pay for.

Is Everyman’s Membership offering good value?

There is no getting away from the cost element of Everyman memberships. However if an Everyman is your local cinema, or you prefer a luxury experience, then the “EveryMan” first tier membership can save you some money, with the seven tickets bringing the price down to £13.57 a ticket. It still doesn’t compare to other cinema loyalty schemes cost wise however it becomes about the experience, not the cost.

The “EveryIcon” membership is definitely more competitive if you are able to split the cost with a partner of friend. The two for one offer on a Monday also means you get a total of 48 tickets, working out at a decent £6.25 each.

The top tier “EveryWhere” membership is most likely the best for a couple of film addicts who like the film programming and the very comfortable cinema environment. Halving the cost between two of you makes the annual cost a little more palatable. Based on our formula of seeing 40 films each a year, you can equate this cost to £7.50 a ticket. Still quite a top end of budget membership.

Picturehouse Cinemas:

Picturehouse Cinemas are a small network of theatres with 24 arthouse cinemas currently operating throughout the UK. For more information on the chain, what’s on or the location of your nearest Picturehouse cinema, our Picturehouse page has everything you need.

Picturehouse Membership:

  • Cost (Picturehouse Central): £85 a year (single) / £160 a year (joint)
  • Cost (London excl Central): £60 a year (single) / £110 a year (joint)
  • Cost (Outside London): £50 a year (single) / £90 a year (joint)
  • Minimum membership: 12 months
  • Annual discount: None
  • How to join: At the cinema or via the Picturehouse website

What do you receive for your membership?

Whilst there isn’t a subscription membership at Picturehouse, we have considered it in order for comparison. With this you get four free tickets and discounts on further tickets.

The Plus One memberships give you double the extras and you can get members prices on up to three further tickets for each screening. A great benefit for taking friends out for the evening.

Similarly to previous schemes, Picturehouse offers a 10% discount on food and drink, with this rising to 25% in year two like Cineworld Unlimited members. And like al of the cinema memberships, Picturehouse offers member’s previews, which are free potentially saving you some more cash.

Is Picturehouse’s Membership offering good value?

Keeping to our mantra of remembering the most important factors for any cinema loyalty scheme to be worthwhile is how often you use it then as long as you get to a Picturehouse cinema seven, maybe eight times a year then the cost of a membership is re-paid. Mostly due to the added benefits of their freebies and member’s discount. However that’s still more expensive than using similar tactics at other chains.

So what is the best cinema membership for you?

In conclusion, we’ve found that each chain offers very similar benefits but at vastly different price points. The differentiators for most people will be be based on the monthly cost, number of potential venues linked to their membership, the film programming and overall cinema environment.

If value for money is the necessary element here – then Cineworld’s Unlimited membership comes out tops for us. With over 80 venues available in the UK for you to use, it offers more benefits than Odeon’s Limitless scheme, comes in at an annual cost of £214.80 and is especially competitive as it allows you can combine your free ticket with Meerkat Movies. Unlike other chains.

If a wide ranging and varied film programme is especially important to you, you might be more suited to Curzon’s Cult membership. It is not the cheapest option at £8.75 a ticket based on our 40 week formula and has the fewest venues available but, if you have a local Curzon that you always visit, you will not be disappointed.

If environment is key to your cinema experience, then we recommend the Everyman “EveryIcon” membership for you. With 21 luxury cinemas available in the UK, the “EveryIcon” membership is definitely more competitive if you are able to split the cost with a partner of friend. The two for one offer on a Monday also means you get a total of 48 tickets, working out at a decent £6.25 each.

So there we have it – a range of different cinema memberships that appeal but at very disparate pricepoints based on what is most important to you as a cinema-goer. If you can’t commit to a monthly cost but still want to get to the cinema regularly, there are many other ways you can get discounted tickets. From Meerkat Movies to local Vue Cinemas offering Monday night deals, there are options for all budgets.

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